Where the marketing money goes
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Content this month
Everything planned for this month (by publish date, or created this month without one), by stage.
Due soon and overdue
Content due in the next 14 days, plus anything past its date and not posted. Click to open.
Spend by month
Ads after tax, influencer service value, and event and promo costs that count toward the total.
Ads cost per message
Ads spend divided by messaging conversations, in months where messages are filled in.
Influencers by service value
Free services given, added up per influencer for the period.
| Influencer | Items | Value |
|---|
Events, giveaways & promos
Programs in the period. Items left out of the total (vouchers at face value, for example) are not included.
| Month | Program | Counted |
|---|
Rows to check
Every row with something in its Note column. Clear the note once it's fixed.
| Where | Note |
|---|
KOL pipeline
Where everyone on the outreach list stands, grouped from their Status and Approval.
Collab posts
Collabs with a post date, upcoming first, then the most recent. Click a name for the full KOL profile.
| Date | KOL | Content | Service value |
|---|
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Pick a day to see what happened, or to add an ad, influencer job or event on that date.
No date set this month
These rows have a month but no day the calendar can read. Type a date like "12 Jul" or "3-28 Jul" in the Dates or Date column to place them.
Posts and videos the team likes, with why. “Use in content” turns one into a card on the board.
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